CAse studies

CSGO Fight Night Tournament Series

In 2019 we established the CSGO Fight Night brand within the CSGO community and esports world and we now present the CSGO Fight Night Tournament series.
CSGO Fight Night is an action-packed show bringing together the biggest CSGO matches with tier one teams from around the world. 

CSGO Fight Night Tournament (T1): 22-24 May, 2020 


 We organised, produced and distributed our own 3-day CSGO tournament to showcase and test the full capabilities of our esports proposition. This included licensing, broadcasting rights, production, team and game server admin, ad insertion production, content ingestion, CDN, transmission and distribution. 

16 teams competed in the tournament (8 invites and 8 open qualifiers) with 101 teams competing to qualify across 70 games for the 8 open slots. 

We broadcast the event in 4 languages across the UK, EU and Russia. 

British Army and Just Eat were featured as sponsors with a brand display every 30 seconds and multiple video ads inserted at programming source to ensure no skipping or blocking, with an average of 12 ads per hour served. 

There was no paid marketing to promote the event in advance – just organic promotion across our network’s social channels. 

CSGO Fight Night First Tournament Results 

The tournament delivered incredible results over the 3 day period. Multiple ad formats, engagements and calls to action were deployed – inserted at source as part of the show production to protect against ad blocking and skipping 

1.4 million video ad impressions delivered 

2,030 average concurrent viewers per minute, with the highest recorded minute at 4,165 users 

Over 126,000 new unique viewers on the EFL.GG Twitch channel alone 

3.6 million total live viewing minutes 

9,584 minutes total time streamed across 9 different channels 

Instagram reach of over 27,000 with over 141,000 impressions 

Engagement through over 33,000 unique interactions across Instagram and Twitch Chat