Competitive Gaming

Esports is still a new phenomenon for many brands, generally with a lack of clarity around how to enter the space or measure ROI. Yet with millions more people at home and with many live sports leagues / events postponed or cancelled, this is the time for esports to shine and establish itself as a major player on the global stage. 

AYOZAT is a full service Esports provider: 

An esports ‘ecology’ designed to deliver your target audience. 

We will design and execute custom esports tournaments that map to advertiser objectives and maximise relevant reach and engagement. 

Ayozat has everything you need to get into the esports sector, from licensing to events to programming.  

We have relationships with some of the biggest and indie gaming publishers giving us image, league, tournament, online and TV rights for some of the most popular titles on the world. 

Strong relationships with gaming publishers

Esports Tournaments


Ayozat has experience in setting up tournament and leagues with the relevant technology, software and hardware to achieve this.

With its subsidiaries, EFLGG and LionsLeague, Ayozat has presences in live events and gaming festivals. We are regulars at events like Insomnia and Rapture.

In addition, Ayozat is the official gaming in esports partner for the British Ministry of Defense/British Army with its official gaming tournament and league brand.