Launch your own OTT Platform

What is an OTT Platform?

An OTT is the exact opposite of cable systems that distribute audio or video content using Multiple Service Operators. Instead, the system uses internet signals to transmit the audio and video services to its end users.  

A great example of an OTT service is Netflix, Amazon, Hulu, and so forth. Audio OTT providers include Tidal, Deezer, and Spotify. These services have become very popular and this has shrunk profit margins for cable systems since users have switched over to internet-based systems. 

How to create an OTT Platform?

An OTT platform is not an easy undertaking and it could take years to fully develop and launch, especially if you do not have a dedicated team. However, with persistence and determination, and skilful working, you can complete the OTT channel project with huge success.  

The OTT architecture includes components such as DRMs like Google Wid/eVine. It also cloud-based computing with CDNs to speed up the time it takes to buffer the media content all around the world. 

Creating an OTT Platform yourself

The first thing to consider when undertaking an OTT app development project is the type of content you will be sharing. From there, you can get a DRM and start devising the OTT business monetization strategy, which includes pricing.  

During that time, you will determine whether it is viable to continue with the development. If it is still an economically viable business strategy, you can then move on to designing and developing the user interface. From then, you can connect the middleware and third-party extensions with the relevant APIs. 

Closing thoughts 

Developing an OTT channel in 2021 has become simplified greatly with third-party systems that can manage your content easily. You can still go for the process, which gives you more control of the kind of platform you’re developing. That option is developing the system from scratch either by yourself or through the help of a developer. In any case, thinking carefully about how you are going to monetize it is very important.